Retention is the cheapest growth a practice will ever buy, and almost every clinic leaves it on the table after the final appointment of a treatment course.
The four-email cadence
Each message earns the next by being useful on its own. None of them lead with a discount.
- Day 3: aftercare guidance specific to the treatment they received
- Week 3: what to expect next, plus how to tell if something is off
- Month 3: maintenance window explained in clinical terms, with an easy booking link
- Month 9: a check-in from the clinician, not the clinic
Why discounts hurt here
A discount reframes the relationship as transactional and trains patients to wait for the next offer. Clinical relevance keeps your pricing intact and your authority undiluted.
