For most practices, the map pack is the entire ballgame. Three results decide who gets the call — and the criteria that decide those three are largely operational, not technical.
Run it in this order
Sequence matters more than effort. Doing these out of order wastes months.
- Claim and fully complete a Business Profile per physical location, with distinct photos and hours
- Build one indexable page per location and per primary treatment — never one page listing all sites
- Establish steady review velocity: a handful monthly beats a burst of fifty
- Align name, address, and phone across every citation and directory before chasing links
Where multi-location clinics lose
Duplicate content across location pages is the most common self-inflicted wound. Each page needs genuinely local material: the practitioners who work there, parking and transit details, and the treatments actually offered at that site.
